As a creative individual, I love to explore and experiment with interesting and innovative ways to communicate beauty.

This undefinable and constantly changing concept is defined for me by a contextualized visualization of clarity, strength, drive, and hope. With a hint of something undefinable, there is inherent value, as it sparks our imagination and allows us to personalize beauty into our own unique experiences.

Fashion has always fascinated me. I recall being captivated by its allure as a young girl living in Paris (although I was born in Sweden, I spent some formative years in Paris as a child). My design aesthetic is often inspired by the design language I absorbed during that time — a love for grace, with a splash of fun.
 

To me, there is something magical about what fashion can achieve — how it can empower the wearer, convey messages, and symbolize emotions. Fashion has the ability to uplift, comfort, provoke, and transform. The cultural significance of clothing, its role in self-expression, and its ability to narrate stories of our society are profoundly intriguing and beautiful to me. I am fascinated by the diverse range of fashion expressions and how they can evoke various emotions and responses, and their role in trend forecasting.